Feed The Kids: Invisible Pain's committed fashion capsule promotes cultural transmission and heritage

Invisible Pain, a fashion brand founded by footballer Wilfried Zahibo, is unveiling its new capsule collection entitled "Feed The Kids" in mid-May 2025. More than a clothing collection, this drop presents itself as a committed fashion campaign with a strong message. True to Invisible Pain's philosophy - "What you feel is not seen. But you wear it" - the Feed The Kids capsule uses clothing as a vehicle for storytelling and silent expression. Each piece invites us to reflect on the transmission between generations, the care given to the inner child, and the responsibility we have towards those who come after us.

Sensitive storytelling focused on transmission and reconstruction

"Feed The Kids" is based on authentic fashion storytelling that touches on the intimate. Presented as "a reminder that we all have a child within us—sometimes silent, often forgotten" invisiblepainofficial.com, the capsule addresses both the inner child in each of us and the youngest to guide. It is intended to be "an ode to reconstruction. To listening. To transmission" invisiblepainofficial.com. The message is clear: "What we did not receive, we can create differently" invisiblepainofficial.com. In other words, it is possible to nourish the new generation—and ourselves—with what may have been missing in our own childhood.

This notion of "feeding what we've missed" comes up like a leitmotif. "Feed The Kids" isn't just an embroidered phrase. It's a reminder. Feeding what we've missed. Taking care of the child in us. And never again apologizing for having been in pain," the brand explains. The capsule's storytelling thus addresses the healing of silent childhood wounds. Invisible Pain is inspired by the personal story of its creator: Wilfried Zahibo grew up going through often-hidden trials, learning to "stay upright, move forward without always having the words," then making football his outlet. From this experience was born a desire: "to create a brand that resembles real life: not perfect, but real." The Feed The Kids capsule is fully in line with this approach by opening a space where everyone can "simply be themselves, with their strengths and flaws." It's a reminder that "what we experience in silence also deserves to exist" invisiblepainofficial.com – a message that is both sensitive and committed.

Emotional Styling: Clothes as Manifestos Charged with Meaning

The strength of Feed The Kids lies in the consistency between content and form. The campaign's styling and aesthetic visually translate the message of transmission and care. The flagship piece, a brown Feed The Kids sweater with a mohair effect (a cozy limited-edition Feed The Kids sweatshirt ), proudly bears its slogan like a banner. The off-white "Feed The Kids" lettering was designed specifically for the capsule collection from "a child's drawing, raw and instinctive," in order to preserve its "strength and sincerity" simoncalvetstudio.fr . This childlike typographic choice, created in collaboration with the Simon Calvet studio, reinforces the collection's emotional aesthetic : it evokes the innocence and vulnerability of childhood while inscribing a message of hope in simple, imperfect letters.

Knitted in a soft-touch yet raw-textured knit, the sweater combines "warmth, presence, and meaning" invisiblepainofficial.com . It is worn "like a manifesto: silent, yet deeply rooted" on the body. Every detail recalls the symbolism of the project: on the back of the neck, a woven label bears the inscription "Never lose your inner child," like a secret whispered to the skin. The earthy colors, dominated by a deep brown, and the comforting materials create a visual atmosphere of softness.

The photographic campaign also features strong symbolic elements. In some images, a large flower is delicately held, evoking the act of giving, caring, or bringing out something beautiful despite the harshness of the raw setting in the background. In other shots, a child appears alongside an adult wearing the Feed The Kids sweater, literally illustrating the transmission between generations. Each pose, each look conveys a restrained emotion, somewhere between modesty and hope. The minimalist styling—sober black pants, bare settings, natural lighting—leaves plenty of room for facial expression and the embroidered message. The garment becomes a silent language, a muffled cry carried within itself , true to Invisible Pain's promise: "Here, the clothes speak for you" invisiblepainofficial.com.

Gaël Rapon: photography at the surface of the skin

To bring this visual universe to life, Invisible Pain called upon photographer and artistic director Gaël Rapon . Originally from Martinique, he brings his sensitive eye and experience in Afro-descendant fashion photography to the countryside. Fascinated by the moment and a fan of natural light instagram.com , Gaël Rapon was able to translate the soul of the Feed The Kids project into images. His approach consisted of capturing “gestures of care” and “silent stories” through material and bodies, to give substance to “an embodied memory” in the garment. Working with the textures of the sweater, the folds of the fabric, the protective posture of the models – all this becomes a visual language serving the story.

The result is a photographic series that is both intimate and powerful. Rapon plays on the modesty of emotions: frank glances into the camera alternate with poses from behind or partially hidden faces, as if to suggest what remains unseen. The artistic direction finds a balance between commitment and delicacy . For example, one shot shows a man from behind with the child clinging to him, the child's face buried against the adult's shoulder—the image evokes protection, transmission, but also the weight of the invisible stories we carry. A sunflower suspended above them seems to symbolize the light we bring to future generations despite the hardships. Thanks to Gaël Rapon's photography, each image in the Feed The Kids campaign tells a story in half-words, allowing the raw emotion that emerges to shine through.

It should be noted that this project is a continuation of Gaël Rapon's committed work: the photographer often uses his art as a tool for resilience and representation. Here, his lens celebrates the beauty of black skin, the richness of Afro-descendant heritage, while remaining universally accessible through the themes addressed (childhood, healing, family love). In this sense, the Feed The Kids photographic campaign echoes the values of diversity and inclusion, offering visibility to an Afro-descendant aesthetic that is too rare in traditional fashion.

Collaboration Douce. x Invisible Pain: transmission and shared cultural heritage

Notably, Maëva Jacquet, founder of Douce. , took part in the capsule shoot and appears in several campaign photos. Her presence is not insignificant: she embodies the link between Invisible Pain and Douce., two young brands that share common values of transmission, care and cultural heritage . Douce. is a holistic cosmetics brand that she created inspired by the remedies and rituals passed down by her Guadeloupean grandmother. Maëva Jacquet reappropriated “treasures passed down from generation to generation” within her family to build a skincare line rooted in the Afro-Caribbean pharmacopoeia douceskincare.com . This approach of intergenerational transmission, preservation of cultural knowledge and sharing, directly echoes the message of Feed The Kids.

By participating in the campaign, Maëva brings an additional dimension of sincerity and community. In the images, she is seen delicately styling the young model's hair or posing with him wearing the manifesto sweater. These scenes exude a familial and caring atmosphere, like a nod to the importance of mentoring , maternal care, and the passing of the baton between elders and younger ones. The collaboration between Douce. and Invisible Pain shows how two worlds—that of self-care and that of fashion—can come together around the same committed vision. Both place inner well-being, pride in one's roots, and the desire to repair the shortcomings of the past by building a kinder future at the heart of their DNA.

When committed fashion carries a message of resilience

Ultimately, Invisible Pain's Feed The Kids presents itself as much more than a simple clothing capsule: it's a true fashion campaign committed to transmission and resilience. Through poignant storytelling and careful artistic direction, the brand manages to materialize abstract concepts—invisible pain, the need to transmit, the healing of inner wounds—into clothing pieces and emotionally charged images. The result illustrates how fashion storytelling can be a powerful tool for raising awareness: here, each embroidered sweatshirt becomes the medium for a personal and collective narrative.

Invisible Pain succeeds in the challenge of authenticity: the Feed The Kids capsule invites everyone to nourish the child within themselves , to take care of their loved ones, and to break the cycle of transmitted silences. It is a tribute to the often discreet but essential gestures of care, as well as to the cultural heritage that we carry within us. By celebrating transmission , responsibility towards youth and the valorization of Afro-descendant heritage , this campaign brings a breath of sincerity to the fashion landscape. Feed The Kids demonstrates that fashion can be a source of meaning and healing: a bittersweet manifesto that whispers in the public's ear: "Never lose your inner child" .

Sources: Invisible Pain – invisiblepainofficial.com ; Simon Calvet Studio – Feed The Kids project simoncalvetstudio.fr ; Douce. – press kit douceskincare.com ; interviews and Instagram posts by Gaël Rapon and Maëva Jacquet .